You’ve probably heard of pay-per-click before. It is usually abbreviated as PPC and it is an internet advertising model that involves advertisers paying their host sites only when their advertisements are clicked. Content sites usually charge a set amount per click. For search engines, advertisers bid for keywords and phrases that are relevant to their target market. The following five tips will help you set up a successful PPC advertising campaign, so that you reach the widest audience in a way that doesn’t break your wallet.

1. Have unique landing pages
Unique landing pages are immensely important in the world of PPC advertisement, especially if you’re promoting an affiliate product. On each landing page, include consumer reviews of whatever product or products you’re advertising, as these increase sales by 50% or more.

2. Bid on cheap, relevant keywords and phrases
This applies when you’re doing PPC on search engines. Do a bit of research into your target market and find key words and phrases that are relevant and descriptive of your product and that are low-cost, as these will often be the keywords with the least competition. Build a base of these low-cost keywords. 30 or more are best for getting the most out of your pay-per-click costs.

3. Insert keywords in ad titles and descriptions
Once you have your 30 or more keywords chose, make 6 to 7 unique ads and put 3 to 4 of your chosen keywords in each of them. Use the keywords in your ad titles and descriptions to increase your click through rate by about 40%.

4. Have a professional URL
If potential buyers click on an ad and land on a page that looks like an affiliate link, chances are higher that they’ll click out of the site without buying anything. That’s why it’s crucial that you invest in a professional URL. Pick one that contains plenty of keywords and describes the products and/or services you’re selling.

5. Stick to your budget
Sticking to the budget is essential to coming out on top with a PPC campaign. Calculate how much you’re making per sale and what percentage of visitors is likely to buy your product. Compare these numbers with your cost per click and set a limit of about .08 to .10 cents.

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You’ve probably heard of pay-per-click before. It is usually abbreviated as PPC and it is an internet advertising model that involves advertisers paying their host sites only when their advertisements are clicked. Content sites usually charge a set amount per click. For search engines, advertisers bid for keywords and phrases that are relevant to their target market. The following five tips will help you set up a successful PPC advertising campaign, so that you reach the widest audience in a way that doesn’t break your wallet.

1. Have unique landing pages

Unique landing pages are immensely important in the world of PPC advertisement, especially if you’re promoting an affiliate product. On each landing page, include consumer reviews of whatever product or products you’re advertising, as these increase sales by 50% or more.

2. Bid on cheap, relevant keywords and phrases

This applies when you’re doing PPC on search engines. Do a bit of research into your target market and find key words and phrases that are relevant and descriptive of your product and that are low-cost, as these will often be the keywords with the least competition. Build a base of these low-cost keywords. 30 or more are best for getting the most out of your pay-per-click costs.

3. Insert keywords in ad titles and descriptions

Once you have your 30 or more keywords chose, make 6 to 7 unique ads and put 3 to 4 of your chosen keywords in each of them. Use the keywords in your ad titles and descriptions to increase your click through rate by about 40%.

4. Have a professional URL

If potential buyers click on an ad and land on a page that looks like an affiliate link, chances are higher that they’ll click out of the site without buying anything. That’s why it’s crucial that you invest in a professional URL. Pick one that contains plenty of keywords and describes the products and/or services you’re selling.

5. Stick to your budget

Sticking to the budget is essential to coming out on top with a PPC campaign. Calculate how much you’re making per sale and what percentage of visitors is likely to buy your product. Compare these numbers with your cost per click and set a limit of about .08 to .10 cents.

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

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