Create and Manage Where Google Takes Your Customers in PPC Campaigns

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Pay per click or PPC campaigns are a form of advertising whereby the advertiser pays a host whenever their advert is clicked upon by a Web user. The popularity of this sort of Internet advertising strategy among businesses such as Hen/Stag party organisers, is such that it can no longer by ignored. Google (Adwords) is the most [...]

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What is PPC Marketings Click Through Rate?

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If you are a pay per click Marketer, you have no doubt heard of the term, “Click Through Rate” (CTR). This term gets mentioned quite often within PPC marketing and is a very important part of the pay per click (PPC) process. It could mean the difference between you spending $0.05c per click or $0.50c [...]

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